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Mi3: Australians are using tech while fearing it, nearly half unsure if content is AI or not

Mi3 discuss the paradoxical relationship that exists between Aussies and tech in our ‘How Australians are navigating the next wave of technology’ research

Mediaweek: New data finds Australians don’t trust their tech. Here’s why

MediaWeek discuss our latest How Australians Are Navigating the Next Wave of Technology research, the key impacting forces and roles to be filled in this space.

RetailWorld: How Aussies are shopping beauty

The key mindsets and cues that are influencing Aussie’s decisions when it comes to the beauty world identified in our latest Reframe: Beauty report

B&T: The Third Largest Market Most Marketers are Ignoring

2 Apr 2026 • 3 mins

Our very own Liza Williams pens this op-ed for B&T discussing the powerful market that marketers are missing: the collective 15 powerful regional centres in Aus

Mediaweek: ‘Transformation is broken’: The Growth Distillery flags reset in health marketing

Mediaweek discuss our latest research on health titled “The New Australian Health Narrative”, and highlight the big findings around how we are redefining and re

Mi3: Australians prioritise happiness over weight loss in health goals, report finds

Mi3 Highlight one of the biggest findings from our latest heath research called The New Australian Health Narrative; the shift from transformation to maintenanc

Food for Thought

AI Has No Imagination: Sir John Hegarty on the future of creativity and brands

24 Feb 2026 • 4 mins

We kicked off the first event of our inaugural Food for Thought series with Sir John Hegarty on creativity.

Mi3: The 2026 Passion Economy: Why You Must Shift From Renting Attention To Earning Obsession

2 Mar 2026 • 4 mins

Our General Manager Leigh Lavery discusses the importance of passions, fandoms and subcultures in driving growth and cutting through a cluttered market in a tig

Mediaweek: New study identifies three behaviours behind health and wellness spend

24 Feb 2026 • 2 mins

Mediaweek discuss the 3 key behaviours that signal when someone is ready to buy in the health and wellness from Signals of Intent: Health and Wellness research

AdNews: The Growth Distillery unveils 2026 program

4 Feb 2026 • 4 mins

AdNews discuss our TGD 2026 Research Program and our Lighthouse Research Panel capability.

Mediaweek: How brands can turn shared moments into lasting trust

11 Nov 2025 • 3 mins

Mediaweek discuss the key three shared moments and five rules for showing up authentically from The Growth Distillery’s latest Reframe: Shared Moments research.

Retailworld: From screen to shelf: Bridging the retail reality gap

3 Nov 2025 • 3 mins

Retailworld discuss the key findings and recommendations from our latest Technographcis: Retail research.

Mi3: Australians are using tech while fearing it, nearly half unsure if content is AI or not

Mi3 discuss the paradoxical relationship that exists between Aussies and tech in our ‘How Australians are navigating the next wave of technology’ research

Mediaweek: New data finds Australians don’t trust their tech. Here’s why

MediaWeek discuss our latest How Australians Are Navigating the Next Wave of Technology research, the key impacting forces and roles to be filled in this space.

RetailWorld: How Aussies are shopping beauty

The key mindsets and cues that are influencing Aussie’s decisions when it comes to the beauty world identified in our latest Reframe: Beauty report

B&T: The Third Largest Market Most Marketers are Ignoring

2 Apr 2026 • 3 mins

Our very own Liza Williams pens this op-ed for B&T discussing the powerful market that marketers are missing: the collective 15 powerful regional centres in Aus

Mediaweek: ‘Transformation is broken’: The Growth Distillery flags reset in health marketing

Mediaweek discuss our latest research on health titled “The New Australian Health Narrative”, and highlight the big findings around how we are redefining and re

Mi3: Australians prioritise happiness over weight loss in health goals, report finds

Mi3 Highlight one of the biggest findings from our latest heath research called The New Australian Health Narrative; the shift from transformation to maintenanc

Food for Thought

AI Has No Imagination: Sir John Hegarty on the future of creativity and brands

24 Feb 2026 • 4 mins

We kicked off the first event of our inaugural Food for Thought series with Sir John Hegarty on creativity.

Mi3: The 2026 Passion Economy: Why You Must Shift From Renting Attention To Earning Obsession

2 Mar 2026 • 4 mins

Our General Manager Leigh Lavery discusses the importance of passions, fandoms and subcultures in driving growth and cutting through a cluttered market in a tig

Mediaweek: New study identifies three behaviours behind health and wellness spend

24 Feb 2026 • 2 mins

Mediaweek discuss the 3 key behaviours that signal when someone is ready to buy in the health and wellness from Signals of Intent: Health and Wellness research

AdNews: The Growth Distillery unveils 2026 program

4 Feb 2026 • 4 mins

AdNews discuss our TGD 2026 Research Program and our Lighthouse Research Panel capability.

Mediaweek: How brands can turn shared moments into lasting trust

11 Nov 2025 • 3 mins

Mediaweek discuss the key three shared moments and five rules for showing up authentically from The Growth Distillery’s latest Reframe: Shared Moments research.

Retailworld: From screen to shelf: Bridging the retail reality gap

3 Nov 2025 • 3 mins

Retailworld discuss the key findings and recommendations from our latest Technographcis: Retail research.

Chase the trends

Mi3: Australians are using tech while fearing it, nearly half unsure if content is AI or not

Mi3 discuss the paradoxical relationship that exists between Aussies and tech in our ‘How Australians are navigating the next wave of technology’ research

How Australians are navigating the next wave of Technology

The forces shaping how Australians feel about technology, the needs driving their response, and the roles brands, media and government must play next.

The Growth Distillery x Lighthouse: Auto Update June 2026

23 Jun 2026 • 10 mins

The Growth Distillery x Lighthouse auto update June 2026

Consumer

The Fuel for (Brand)Fandom

8 Jun 2026 • 20 mins

Australians are spending $42 billion pursuing their passions. Discover how brands can stop renting growth and start building compounding brand fandom.

RetailWorld: How Aussies are shopping beauty

The key mindsets and cues that are influencing Aussie’s decisions when it comes to the beauty world identified in our latest Reframe: Beauty report

Reframe: Beauty

From viral trends to verified trust, the new rules of cut through in the beauty category.

Mi3: Australians are using tech while fearing it, nearly half unsure if content is AI or not

Mi3 discuss the paradoxical relationship that exists between Aussies and tech in our ‘How Australians are navigating the next wave of technology’ research

How Australians are navigating the next wave of Technology

The forces shaping how Australians feel about technology, the needs driving their response, and the roles brands, media and government must play next.

Mediaweek: New data finds Australians don’t trust their tech. Here’s why

MediaWeek discuss our latest How Australians Are Navigating the Next Wave of Technology research, the key impacting forces and roles to be filled in this space.

The Growth Distillery x Lighthouse: Auto Update June 2026

23 Jun 2026 • 10 mins

The Growth Distillery x Lighthouse auto update June 2026

Consumer

The Fuel for (Brand)Fandom

8 Jun 2026 • 20 mins

Australians are spending $42 billion pursuing their passions. Discover how brands can stop renting growth and start building compounding brand fandom.

RetailWorld: How Aussies are shopping beauty

The key mindsets and cues that are influencing Aussie’s decisions when it comes to the beauty world identified in our latest Reframe: Beauty report

Reframe: Beauty

From viral trends to verified trust, the new rules of cut through in the beauty category.

Programs

Mi3: Australians are using tech while fearing it, nearly half unsure if content is AI or not

Mi3 discuss the paradoxical relationship that exists between Aussies and tech in our ‘How Australians are navigating the next wave of technology’ research

How Australians are navigating the next wave of Technology

The forces shaping how Australians feel about technology, the needs driving their response, and the roles brands, media and government must play next.

Reframe: Beauty

From viral trends to verified trust, the new rules of cut through in the beauty category.

Signals of Intent

Signals of Intent: Retail

5 May 2026 • 20 mins

This research identifies the high-value shopper and their most important behavioural signals and offers strategic implications to help capture them.

Needs of the Nation

The New Australian Health Narrative

14 Apr 2026 • 20 mins

“To be happy” now outranks “weight loss” as the nation’s top health goal, signalling a move away from outcome chasing toward how people want to feel day to day.

The Unconventional Truth

Unconventional Truth: Gen Z

23 Mar 2026 • 20 mins

Gen Z may be the most talked about generation, but they’re still misunderstood. Discover the truths shaping their behaviour and how brands can build relevance.

Mi3: Australians are using tech while fearing it, nearly half unsure if content is AI or not

Mi3 discuss the paradoxical relationship that exists between Aussies and tech in our ‘How Australians are navigating the next wave of technology’ research

How Australians are navigating the next wave of Technology

The forces shaping how Australians feel about technology, the needs driving their response, and the roles brands, media and government must play next.

Mediaweek: New data finds Australians don’t trust their tech. Here’s why

MediaWeek discuss our latest How Australians Are Navigating the Next Wave of Technology research, the key impacting forces and roles to be filled in this space.

Reframe: Beauty