The idea distilled…
In a tightening economy retail growth will come from identifying the right customers, not just chasing more of them. Our Signals of Intent: Retail research reveals that high-value shoppers haven’t stopped spending, they’ve stopped spending carelessly.
By shifting focus from “why” people shop to “how” they behave, brands can move past the “single-item barrier” and the trap of interchangeability. This report provides the roadmap to decoding the stable behavioural signals of the top 25% of spenders, allowing brands to identify and engage high-value intent before a shopper even walks through the door.
So what are signals of high-value shoppers
There are four distinct behavioural signals that distinguish the High-Value Shopper from the general market. Watch our video to find out what they are and how to spot them.
