Programs

Technographics

Image of Technographics
Demographics alone can’t explain modern consumer behaviour, but technographic posture can. Technographics is an ongoing research series that maps how Australians trust and integrate technology across Finance, Retail, Travel and Food, giving marketers the sharpest tool to tailor journeys, reduce friction and unlock real growth.
Technographics

Technographics: The most influential view of your customers, that’s hiding in plain sight

28 Oct 2024 • 30 mins
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Technographics

Technographics: Finance

16 Mar 2026 • 20 mins

Australia has embraced digital banking, but confidence hasn’t kept pace. Technographics reveals how psychological ease unlocks growth in financial services.

Technographics

Technographics: Retail

28 Oct 2025 • 20 mins

This research focuses on how the Technographic postures (rather than demographics) are a better predictor of consumer decisions in the retail sector.

Technographics

Technographics: Food

5 Aug 2025 • 20 min

Technographics explores how Australians’ relationship with technology influences their food choices and how brands can leverage this to stay ahead.

Technographics

Technographics: Travel

20 May 2025 • 20 min

Focusing less on demographics and more on digital behaviours to uncover what shapes travel decisions.