Mi3: The 2026 Passion Economy: Why You Must Shift From Renting Attention To Earning Obsession

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Mi3: The 2026 Passion Economy: Why You Must Shift From Renting Attention To Earning Obsession

2 Mar 2026 • 4 mins

Our General Manager Leigh Lavery discusses the importance of passions, fandoms and subcultures in driving growth and cutting through a cluttered market in a tight economy. 

To read the full article, click here. 

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