Influence Codes

Welcome to ‘The Influence Codes’ – our tentpole series that dives deep into the new ecology of Influence. Ever wondered how Australians shape their opinions and perspectives on the issues that matter most? Ever wondered how to apply these learnings to actionable strategies? You’ve come to the right place.

In this exploration, we unpack how societal shifts, technological advancements, and global forces are shaping the ways in which Aussies form their choices. Better yet, we’ll hand over invaluable insights on how brands and businesses can build their influence, no matter what industry they represent, from travel and food to home retail and health.