Programs
The Nation Series
What do Australians really care about? The Nations series explores the pursuits, passions and priorities that shape Australian life. This program goes beyond the headlines to understand how Australians think, feel and behave in the areas that matter most. Together, the series builds a richer picture of the nation: the interests that unite us, the forces influencing us and the opportunities for brands to connect with people in more meaningful ways.
Sporting Nation 2026 provides a blueprint for brands and sporting organisations to understand this shift and build for the next layer of growth.
Entertainment Nation is a new census-style study of how Australians discover, choose and engage with entertainment across digital and physical spaces.
“To be happy” now outranks “weight loss” as the nation’s top health goal, signalling a move away from outcome chasing toward how people want to feel day to day.
