Programs

Needs of the Nation

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What do Australians really care about, and what do they expect from the organisations that shape their world? Needs of the Nation is a beliefs-led series that cuts through the noise to reveal the issues that matter most, giving brands, corporations and governments a sharp playbook for where to show up, how to engage, and where to step back.
Needs of the Nation

The New Australian Health Narrative

14 Apr 2026 • 20 mins
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Needs of the Nation

Sporting Nation 2025: Unlocking New Arenas for Growth

15 Oct 2025 • 20 mins

Why brands must evolve with todayʼs sports fans by embracing new arenas of engagement and broader interests to capture passion and scale.

Needs of the Nation

The Forces Shaping: Our Sporting Nation – In partnership with Present Company

29 Jan 2025 • 20 mins

In partnership with Present Company, we take a deeper look into the forces shaping our sporting landscape as we head 2025.

Consumer

Needs of the Nation: Corporations

18 Nov 2024 • 30 mins

Leveraging collective beliefs and mindsets to provide tangible route guidance on the expectations and roles that Aussies are expecting of Corporations.

Needs of the Nation

Needs of the Nation: Government

18 Nov 2024 • 30 min

Understand where the gaps between society’s expectations and our perceived realities exist, and what government can do about it.