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The Forces Shaping

How Australians are navigating the next wave of Technology

14 Jul 2026 • 10 mins
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The Forces Shaping

Mediaweek: New data finds Australians don’t trust their tech. Here’s why

14 Jul 2026 • 5 mins

MediaWeek discuss our latest How Australians Are Navigating the Next Wave of Technology research, the key impacting forces and roles to be filled in this space.

Technographics

Technographics: Finance

16 Mar 2026 • 20 mins

Australia has embraced digital banking, but confidence hasn’t kept pace. Technographics reveals how psychological ease unlocks growth in financial services.

Technographics

Technographics: Retail

28 Oct 2025 • 20 mins

This research focuses on how the Technographic postures (rather than demographics) are a better predictor of consumer decisions in the retail sector.

Technographics

Technographics: Food

5 Aug 2025 • 20 min

Technographics explores how Australians’ relationship with technology influences their food choices and how brands can leverage this to stay ahead.

Technographics

Technographics: Travel

20 May 2025 • 20 min

Focusing less on demographics and more on digital behaviours to uncover what shapes travel decisions.

Technographics

Technographics: The most influential view of your customers, that’s hiding in plain sight

28 Oct 2024 • 30 mins

Move over demographics… a consumer tech study unlike anything you’ve seen before.

Moments that Matter

Moments that Matter: Consumer Tech

1 Aug 2023 • 30 mins

Engaged tech consumers prefer familiar brands, demanding brands to target crucial moments for conversion within a swift purchase timeline.