Programs
Signals of Intent
With marketing effectiveness and ROI under sharper scrutiny than ever, the pressure on marketers to identify and target their next ideal customer has intensified. Today, they face an overwhelming abundance of signals to interpret, creating a new challenge in itself: navigating the noise to uncover the true signals of intent.
That’s why we developed this new program. We recognised that no single source of data, whether first party signals, primary research or transactional records, can provide the full picture on its own. Each offers valuable but incomplete insights. So, we set out to combine these three distinct perspectives, layering them together to forensically uncover the signals that truly matter. The result is a clearer, evidence-based way to identify those customers who are not just interested, but on the verge of transacting.
That’s why we developed this new program. We recognised that no single source of data, whether first party signals, primary research or transactional records, can provide the full picture on its own. Each offers valuable but incomplete insights. So, we set out to combine these three distinct perspectives, layering them together to forensically uncover the signals that truly matter. The result is a clearer, evidence-based way to identify those customers who are not just interested, but on the verge of transacting.
