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Influence Codes

Influence Codes – Part 3: The Chemistry of Food Influence

28 Oct 2024 • 30 min
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Other

Mumbrella: A Marketer’s Guide on How to Fuel Australia’s Growing Appetite for Better

17 Apr 2024 • 5 mins

The Growth Distillery unpacking the big ‘reframe’ opportunity for food marketers’ around ‘better’ in Mumbrella.

Reframe

Reframe: Food

15 Apr 2024 • 20 mins

Thinking again on food to challenge what “Better” now means.

Consumer

Mediaweek: Protecting the Premium – Key strategies for food marketers in a shifting landscape

29 Jun 2023 • 5 mins

Bethan Hockey, Research Director at The Growth Distillery, shared her insights on key strategies for food marketers to navigate perceived food premiums.

Consumer

Food Distilled

1 Jun 2023 • 10 mins

The latest report reveals how your brand can retain its premium in a price-driven market.

Consumer

The Growth Distillery Vodcast

1 May 2023 • 9 episodes

Illuminating insights into the mind and mood of Australians, offering expert perspectives on tactics and strategies that drive growth.

Macro Trends

Mi3: ‘Fortune favours the brave’, Dan Krigstein on finding upside in the downturn – and four clear ways for brands to grow in 2023

13 Feb 2023 • 5 mins

Director of The Growth Distillery, Dan Krigstein shares the ‘New Essentials’ to win consumers’ hearts and wallets in the current inflationary environment.

Behavioural Science

Emotional Connections Series | Food

1 Jun 2022 • 45 mins

An exploration of how different cultures and generations within Australia embrace food.