Posts
Consumer
The Growth Distillery Vodcast
Illuminating insights into the mind and mood of Australians, offering expert perspectives on tactics and strategies that drive growth.
episode 1
Why fortune will favour the brave in 2023
In today’s episode, Dan speaks with Jaimes Leggett, Founding Partner of Today the Brave and former CEO of M&C Saatchi to discuss what the combination of post pandemic consumerism and an inflationary climate means for marketers.
32 minutes
episodes 2
The books will have to balance
In this episode, Dan speaks with Rikki Pearce, the Managing Director of Verve Australia, and the global lead of Verve’s centre for advanced analytics & quantitative research. In their conversation they discuss the changing dynamics of how we as consumers decide on what we can’t live without : our essentials. At a time where we are reappraising almost every aspect of our lives post-pandemic, and staring down the barrel of the first economic downturn in over a decade, being deemed as ‘essential’ is going to be your antidote to irrelevance as a brand. So, how do you make your product or service more valuable, to more people, right now? That’s today’s question that’ll be unpacked on The Growth Distillery.
24 minutes
episodes 3
The Business of Being Well
On this episode, Dan Krigstein speaks with Nick Ingate, Founder of Sabbatical Travel and former Partner at the brand consultancy group “The Projects”. They discuss everything from the increasing relevance of experience and community to consumers and the role they play in the marketers toolkit, to why the business of being well is now everyone’s business.
27 minutes
episodes 4
Shattering The Mental Model Of Wellbeing
On this episode, Dan Krigstein speaks with Elaine Dubost, Executive Strategy Director at The Lab Insight & Strategy. They discuss the new mental models of health and wellbeing and how our emotional connections with ‘being well’ have meaningfully changed over the last 12 months, with a bigger and increasingly critical role for brands to play in navigating this ever evolving landscape.
24.5 minutes
episodes 5
‘A drought of creativity’ in conversation with Lisa Ronson
On this episode, Dan Krigstein speaks with Lisa Ronson, adjunct professor at Deakin University, a prolific Australian Marketer & CMO Magazine’s CMO of the Year (2018). They discuss whether marketers are in the midst of a creativity drought, the power of boredom as a tool for innovation & observations around the world of ‘personal brand marketing’
32 minutes
episodes 6
‘Business as a Force for Good’ in conversation with Andrew Therkelsen
In this episode, Dan speaks with Andrew Therkelson. Andrew is a specialist in understanding human and consumer behaviour and translating that into actions for brands. His career has spanned nearly 25 years, working for some of the biggest global brands, helping them genuinely and empathetically understand the consumer voice and plan new pathways forwards. He is passionate about the role that businesses play in building a better Australia and in this conversation, they discuss the “Forces of Good framework” for marketers, developed from ground-breaking new research that sheds light on what customers really want from businesses doing good, and the opportunities and challenges that lie in building business as a force for good.
50 minutes
episodes 7
The Fountain of Youthfulness: In Conversation with Toby Harrison & Dan Robertson-Jones
Welcome back to another episode of The Growth Distillery, with Dan Krigstein. In this episode, Dan is joined by Toby Harrison & Dan Robertson-Jones. Toby Harrison is the Chief Strategy Officer at Ogilvy and Dan Robertson-Jones is the Head of Culture & Futures at Kantar. They discuss why businesses should prioritise youthfulness, a rough guide to youthfulness for Gen Z vs Baby Boomers and three rules for brands looking to tap into the youthfulness phenomenon.
44.25 minutes
episodes 8
Balancing Purpose & Profit with Yolanda Saiz
Welcome back to another episode of The Growth Distillery, with Dan Krigstein. In this episode, Dan is joined by Yolanda Saiz, Chief Executive Officer of the St Vincent de Paul Society in NSW to talk about the balancing act between purpose and profit, the complexity in managing a not-for-profit through an economy under pressure, and leading teams who are incentivised by more than dollars.
40.5 minutes
episodes 9
Protecting your Premium’ in conversation with Tushar Menon
Welcome back to another episode of The Growth Distillery, with Dan Krigstein. In this episode, Dan is joined by Tushar Menon, co-founder and CEO of My Muscle Chef, an Australian founded and owned company that delivers 2 million+ fresh, high protein, meals, drinks and snacks to Aussies nationally every month. They discuss what Tushar has observed in customer buying habits, the strategy and success behind “My Muscle Chef’s” premium and how they go about nourishing & protecting it?
28 minutes