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Consumer

Mediaweek: Protecting the Premium – Key strategies for food marketers in a shifting landscape

29 Jun 2023 • 5 mins

Published in Mediaweek 29 June 2023.

Bethan Hockey, Research Director at The Growth Distillery, shared her insights on key strategies for food marketers to navigate perceived food premiums with MediaWeek

See full article.

Related reports

Consumer

Needs of the Nation: Government (Coming soon)

1 Oct 2024 • 1 min

Understand where the gaps between society’s expectations and our perceived realities exist, and what government can do about it.

Moments that Matter

Moments that Matter: Travel

2 Sep 2024 • 20 mins

Uncover the key moments that matter in travel for consumers and marketers alike.

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Mediaweek: ‘Home’ has never been more important to Aussies

11 Aug 2024 • 5 mins

Mediaweek take a look at our Reframe Home Retail study and give strong ‘why now’ for marketers’ to use with consumers…

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Mediaweek: Social connection the main motivation for sports fans under the age of 40

11 Aug 2024 • 5 mins

Mediaweek’s summary of our Sporting Nation: Next Generation 2024