The idea Distilled.
Discover the transformative power of emotions by exploring the rich narratives that define different generations and cultures to unlock new audience growth; our report offers insights into the emotional pathways to deepen connections with the foodies of tomorrow.
If nothing else, three things to fuel your growth.
Opportunities in Emotional Connection: Positive changes in consumer emotions and evolving loyalty dynamics open up new growth avenues for brands to strengthen connections with a receptive food audience.
Narratives Beyond Food: Tapping into consumers’ deep emotional connections and memories associated with food, especially those that go “Beyond the Plate,” can significantly influence future brand and product choices.
Tailored Engagement Across Generations and Cultures: Recognizing diverse emotional pathways, this report provides insights into how different generations and cultures engage with food, exploring the balance between food as a passionate pursuit and its role in daily life, highlighting the dynamic interplay between the past and present.
Some additional food for thought…
Consumer Exploration Trends: Consider that a significant portion, two-thirds, of Australians are actively seeking new food experiences and are proactively educating themselves about various types of food, indicating a growing trend towards culinary exploration.
Expanded Drivers for Trial: Recognize that factors beyond traditional considerations like ‘taste’ and ‘price’ now play crucial roles in driving consumer trial, with ‘Made in Australia’ and ‘Health & Wellbeing claims’ emerging as the primary motivators for trying new food products.
