The idea distilled.
An audit on how a ‘community’ can be modelled and measured. Gaming companies have been amongst the most effective at realising the importance of nurturing their communities in not only an authentic way, but an altruistic one. Working with fans, moderators and users, they’re not only building better experiences, but establishing new lines of business, and strengthening their communities through mutual acts of service.
This study presents the signals from gaming that communities are being built differently. Fostering new levels of fandom, and illuminating a fundamentally new model of virtuous value creation.
Some additional food for thought…
- Gaming culture is having a profound impact on both our brain structure and function. Improving cognitive performance in children, and increasing both sustained and selective attention.
