Mi3: Consumer spend and sentiment split. Why financial brands need to get to buyers earlier – and why information alone won’t cut it

Published in Mi3 on 29 May 2023.  

Bethan Hockey, Research Director at The Growth Distillery, shares insights from the latest research, “Personal Finance Distilled,” highlighting the consumer sentiment split between the financially literate and less savvy, and notes the opportunity for financial services brands to engage the unengaged with sophisticated marketing approaches early on for significant gains.

See full article here.