B&T: The Growth Distillery’s latest research finds relatability is a major driver of consumer decision making

Industry

B&T: The Growth Distillery’s latest research finds relatability is a major driver of consumer decision making

4 Feb 2025 • 3 minutes

B&T speak to Liza Williams about the latest Influence Codes: Finance research by The Growth Distillery. 

B&T speak to Liza Williams about the latest Influence Codes: Finance research by The Growth Distillery. 

 

Read the full article here. 

Related reports

All

The Growth Distillery x Lighthouse: Auto Update June 2026

23 Jun 2026 • 10 mins

The Growth Distillery x Lighthouse auto update June 2026

Consumer

The Fuel for (Brand)Fandom

8 Jun 2026 • 20 mins

Australians are spending $42 billion pursuing their passions. Discover how brands can stop renting growth and start building compounding brand fandom.

All

RetailWorld: How Aussies are shopping beauty

22 May 2026 • 2 mins

The key mindsets and cues that are influencing Aussie’s decisions when it comes to the beauty world identified in our latest Reframe: Beauty report

Reframe

Reframe: Beauty

17 May 2026 • 15 mins

From viral trends to verified trust, the new rules of cut through in the beauty category.