‘Rules Don’t Apply – Season 2’. In Collaboration with SXSW Sydney
‘Rules Don’t Apply – Season 2’. In Collaboration with SXSW Sydney
Raw, unfiltered conversations with the thinkers and trouble-makers rewriting what success looks like. Because sometimes breaking the rules… is the only rule.
Sir Martin Sorrell on AI, Quantum & the Future of Growth
Welcome to Episode 1 of Rules Don’t Apply! Dan Krigstein sits down with Sir Martin Sorrell. The industry titan who helped define modern advertising and continues to challenge what’s next as Founder of S4 Capital and Founder & Former CEO of WPP. This conversation takes a clear-eyed look at the forces reshaping our world and what today’s leaders must do to keep up. Sir Martin reveals why quantum computing may soon become the most disruptive technology on the planet, even outpacing AI. He unpacks the organisational habits slowing large companies down and why collaboration and an ego-free culture are the only real accelerators of innovation. We explore: •The future of global growth. •Shift from legacy models to digital investment. •Leadership traits that separate those who will thrive from those who’ll get left behind. And yes, there’s even a moment of reflection on life balance and what matters most in the long run. If you care about where media, technology and creativity are heading, this one is for you.
The future doesn’t belong to the ones who know. It belongs to the ones who are curious.
Welcome to Episode 2 of Rules Don’t Apply. Dan Krigstein is joined by Dr Frederik G. Pferdt, Future Optimist, Educator, Entrepreneur, Award-Winning Author and Google’s first-ever Chief Innovation Evangelist. For more than a decade, he helped shape the creative culture behind some of Google’s most ambitious breakthroughs and now he’s focused on helping people design more hopeful futures. In this inspiring conversation, Frederik reveals why curiosity is the most powerful tool we have for shaping what comes next and how optimism, imagination and play can unlock innovation in every workplace. This episode explores: •Practical rituals for building bold, creative teams. •Why making space for emotion fuels better problem-solving. •How leaders can help people feel safe enough to experiment, fail and try again. If you’re a leader, creator or simply someone wanting to feel excited about what’s ahead this episode will shift your mindset.
Sandy Carter: The Future of AI
In Episode Three host Dan Krigstein sits down with the exceptional Sandy Carter, Silicon Valley powerhouse, COO of Unstoppable Domains, bestselling author and one of Forbes’ Top 10 Women in Tech. Sandy has been shaping the future of emerging technology. In this conversation, she breaks down what truly drives success in AI adoption, why culture can make or break innovation and how leaders can empower their teams instead of scaring them into silence. This episode explores: • How to create a culture where AI enables people not replaces them. • How leaders can remove fear and build trust in transformative change. • The role of ethics, transparency and accountability in the AI-powered future. • Why failure deserves celebration and how it unlocks bigger wins. It’s a sharp look at how culture, trust and tech will shape the leaders of tomorrow. Hit play and join us as we explore the real rules of innovation….