Posts

Leveraging AI in marketing with Mel Fein CEO of Initiative Australia
episode 1

Leveraging AI in marketing with Mel Fein CEO of Initiative Australia

Welcome to the first instalment of the Advertising Week APAC ‘Great Minds’ mini series. On this episode, Dan speaks with Mel Fein, CEO of award-winning media agency Initiative about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.

11.5 minutes
Balancing data with creativity and communications with Susan Coghill, CMO of Tourism Australia
episodes 2

Balancing data with creativity and communications with Susan Coghill, CMO of Tourism Australia

Welcome to the second instalment of the Advertising Week APAC 2023 Great Minds mini series. On this episode, Dan speaks with Susan Coghill, CMO of Tourism Australia to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.

6 minutes
Metaverse skepticism, advertising strategies, and employee well-being: Aimee Buchanan, GroupM CEO
episodes 3

Metaverse skepticism, advertising strategies, and employee well-being: Aimee Buchanan, GroupM CEO

Welcome to the third instalment of the Advertising Week APAC 2023 Great Minds mini series. On this episode, Dan speaks with Aimee Buchanan, CEO of Group M to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.

9 minutes
The evolving role of CMOs with Sherilyn Shackell Founder & CEO, The Marketing Academy
episodes 4

The evolving role of CMOs with Sherilyn Shackell Founder & CEO, The Marketing Academy

Welcome to the fourth instalment of the Advertising Week APAC 2023 Great Minds mini series. On this episode, Dan speaks with Sherilyn Shackell, Founder & CEO of The Marketing Academy to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.

17 minutes
Creating an authentic brand voice with Natalie Portman’s football club Angel City
episodes 5

Creating an authentic brand voice with Natalie Portman’s football club Angel City

Welcome to another instalment of the Advertising Week APAC 2023 Great Minds mini series. On this episode, Dan speaks with Julie Uhrman, American soccer executive and entrepreneur who is president of Angel City FC to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.

7.25 minutes
Connecting with consumers on a human level with Greg Graham, Founder of The Nest Consultancy
episodes 6

Connecting with consumers on a human level with Greg Graham, Founder of The Nest Consultancy

Welcome to another instalment of the Advertising Week APAC 2023 Great Minds mini series. On this episode, Dan speaks with Greg Graham, founder of The Nest Consultancy to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.

4.25 minutes
Why a media first strategy is important, with James Holloman, CMO of David Jones
episodes 7

Why a media first strategy is important, with James Holloman, CMO of David Jones

Welcome to another instalment of the Advertising Week APAC 2023 Great Minds mini series. On this episode, Dan speaks with James Holloman, CMO of David Jones to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.

5.5 minutes
AI empowers the creative ecology with Alex McLean, GM of Marketing, BMW Australia
episodes 8

AI empowers the creative ecology with Alex McLean, GM of Marketing, BMW Australia

Welcome to another instalment of the Advertising Week APAC 2023 Great Minds mini series. On this episode, Dan speaks with Alex McLean, GM of Marketing, BMW Australia to talk about some of the big ideas, the bold claims, the potential distractions, and a word or two on the general state of the advertising industry.

10.5 minutes