The idea distilled…
Entertainment isn’t just about capturing attention, it’s about delivering the emotional payoff audiences are seeking. In an overloaded world, people choose entertainment as a way to reset, recharge or reignite, and they expect clarity and consistency in that promise. Brands that can signal and deliver on these emotional payoffs will cut through, build loyalty and create unmissable experiences.
If nothing else, three things to fuel your growth…
- Emotion drives engagement: Entertainment’s emotional payoff has become a non-negotiable, as audiences become more discerning with where they choose to spend their time or money.
- Unmissable moments: To cut through the noise and become unmissable, entertainment must clearly signal the emotional payoff upfront, whether that’s high octane release or dependable comfort.
- Deliver on the promise: Audiences choose based on the emotional payoff you signal, but loyalty comes when the experience lives up to it.
Some additional food for thought…
- 1 in 2 Australians say they often feel emotionally drained by the constant demands of daily life
- 2 in 3 Australians say they use entertainment as a way to reset or recharge emotionally
- 81% Australians say that the emotional experience entertainment will give them, is an important factor when choosing something to watch, listen to or play
