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Mumbrella: New research reveals shifting dynamics of health influence

29 Apr 2025 • 3 mins

This article discusses our latest research on the influence codes within the health sector, and the shift from traditional sources of authority to more personable ones. 

 

Check out the full article here. 

Related reports

Technographics

Technographics: Travel

20 May 2025 • 20 min

This research focuses on how the Technographic postures (rather than demographics) are a better predictor of consumer decisions in the travel sector.

Other

Mediaweek: The Growth Distillery reveals shifting influence in the health sector

29 Apr 2025 • 2 mins

This article focuses on the common themes to come out of our latest Influence Codes: Health research, from trust, information overload and personable influence.

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B&T: The Growth Distillery & News Corp launch new season of ‘Unfiltered’ in collaboration with the Marketing Academy featuring industry leaders

1 Apr 2025 • 2 mins

B&T discuss our latest vodcast series with the Marketing Academy and what to expect from the ‘dynamic duo’ style conversations. 

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Mumbrella: The Growth Distillery’s ‘Unfiltered’ vodcast returns with new season

1 Apr 2025 • 1 min

Mumbrella shares the launch of our latest vodcast series ‘Unfiltered’.