Posts

Consumer

Mi3: Virtuous value creation – Why VVC trumps NPS metric for brands flipping audiences into communities, where experience and retention drive growth

13 Mar 2024 • 5 mins

Published in Mi3 on 12 March 2024. 

Dan Krigstein & Marty Wirth, Founder of Present Company, share their perspective on why community and the ‘virtuous value creation’ are critical building blocks for marketers in 2024 and beyond. 

See full article.

 

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