Posts

Consumer

Mi3: Virtuous value creation – Why VVC trumps NPS metric for brands flipping audiences into communities, where experience and retention drive growth

13 Mar 2024 • 5 mins

Published in Mi3 on 12 March 2024. 

Dan Krigstein & Marty Wirth, Founder of Present Company, share their perspective on why community and the ‘virtuous value creation’ are critical building blocks for marketers in 2024 and beyond. 

See full article.

 

Related reports

General Insights

Australia Unmasked

16 May 2024 • 20 mins

Australian attitudes have shifted dramatically within the last 5 years. Find out more.

Media

‘Reset for Growth’ Vodcast Series: In collaboration with AANA

14 May 2024 • 2 episodes

Illuminating the ‘outside the box’ thinking from marketing leaders who have propelled brands and businesses to transcendent growth, in collaboration with AANA.

General Insights

Mediaweek: The hallmarks of a good leader with Will Koukouras

6 May 2024 • 5 mins

Will Koukouras joins The Growth Distillery Vodast this week and shares his perspective on the hallmarks of great leadership.

Other

Mediaweek: Growth Distillery, Ogilvy, and Kantar partner for influence research

6 May 2024 • 5 mins

Mediaweek’s coverage of our first installment of our major program, The Influence Codes.