Published in Mi3 on 12 March 2024.
Dan Krigstein & Marty Wirth, Founder of Present Company, share their perspective on why community and the ‘virtuous value creation’ are critical building blocks for marketers in 2024 and beyond.
Mi3: Virtuous value creation – Why VVC trumps NPS metric for brands flipping audiences into communities, where experience and retention drive growth
Consumer
Mi3: Virtuous value creation – Why VVC trumps NPS metric for brands flipping audiences into communities, where experience and retention drive growth
13 Mar 2024 • 5 mins
Why community and ‘virtuous value creation’ are the new benchmarks marketers should strive towards.
