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Mediaweek: Social connection the main motivation for sports fans under the age of 40

11 Aug 2024 • 5 mins

Published on 10 July 2024 in Mediaweek

 

Mediaweek profiled our 2024 Sporting Nation: Next Generation Study, highlighting the pathways for growth for marketers to target this high value, but hard to reach audience. 

 

Full article here. 

Related reports

Consumer

Needs of the Nation: Government (Coming soon)

1 Oct 2024 • 1 min

Understand where the gaps between society’s expectations and our perceived realities exist, and what government can do about it.

All

Mediaweek: ‘Home’ has never been more important to Aussies

11 Aug 2024 • 5 mins

Mediaweek take a look at our Reframe Home Retail study and give strong ‘why now’ for marketers’ to use with consumers…

Other

Sporting Nation 2024: Next Generation

10 Jul 2024 • 20 mins

A deep-dive into how marketers can connect with the valuable but elusive next generation of sports fans in Australia.

Consumer

Mi3: Australian consumers lack confidence in making health purchases – Growth Distillery highlights brand opportunities

24 Jun 2024 • 5 mins

Check out Mi3’s coverage of our recent Moments that Matter: Health Study.