Mediaweek summarise our Technograhics presentation co-created with Verve at SXSW Sydney.
Read the full article here.
This research aims to reframe how we understand and engage with shared moments to get maximum impact.
Raw, unfiltered conversations with the thinkers and trouble-makers rewriting what success looks like. Because sometimes breaking the rules… is the only rule.
This research focuses on how the Technographic postures (rather than demographics) are a better predictor of consumer decisions in the retail sector.
B&T discuss TGDs latest edition of Sporting Nation research, focusing on the new arenas of engagement, and different ‘tribes’ of fans.