TRA is a leading insights agency – we practice the art of knowing people
Our unique perspective is what moves us forward – TRA layers perspectives from the sciences of human understanding to unlock potential.
Insight at TRA is not any one thing. It’s informed by our passion for people and skill for problem-solving. Our team of curious minds approaches complex problems through the lenses of culture, CX, behaviour change, innovation and brand. It’s at the intersections, overlaps and margins of these lenses where we see things that others don’t. The new ideas that take us from the everyday to the exceptional, the places where we uncover deeper, uncommon truths.
TRA exists to make things better for people. Fundamentally, we want to empower organisations to put people at the heart of everything they do. We are a team of curious minds, researchers, data scientists, cultural strategists, marketers, innovation specialists, behavioural scientists, pragmatists, planners and creatives. Above all else, we are people. With offices across Australia and Aotearoa New Zealand, we work with clients across the Tasman and the world.
Our partnership with the Growth Distillery began a few years ago, back in 2022, and now spans a growing portfolio of important, strategic and thought-provoking bodies of work. It’s a partnership we are deeply proud of. Together, we explore deeply human, deeply complex topics and reframe problems using cultural, qualitative and quantitative insights. Disruptively merging our unique points of view to inspire marketers towards winning decisions. Our goal? Enabling brands to build lasting connections with people.
