The idea distilled…
Australia’s education system is under strain, from underfunded classrooms to overwhelmed families and growing scepticism around the system. Families are navigating more, sacrificing more, and questioning more than ever before. In Part 1 of this series, we look at Australia’s Primary & Secondary schools. Part 2 of this series will be released in August 2025, and will delve into our Higher Education system.
Our report uncovers The Nine Forces Shaping Education in 2025 and reveals how brands operating in or adjacent to the education sector can step up – not just in services or offers, but in offering real support and impact for Aussie families.
If nothing else, three things to fuel your growth…
- Parents are under pressure emotionally, financially, and systemically. From bullying to affordability, concerns are intensifying, and many families feel alone and unsupported in navigating these challenges.
- The divide is growing. Confidence, access and perceived choice are increasingly shaped by income and school type. This is creating a social division with distinct parent segments with different needs, concerns and capacities to act.
- Support and advocacy matter. Brands and organisations have a role to play not just in offering services, but in helping families make informed choices, easing the load practically, and giving voice to the issues that matter most.
Some additional food for thought…
- Education is seen as essential but the system is struggling to deliver. 4 in 5 parents believe education is the most important investment a society can make, yet 1 in 2 say the system is broken.
- Parents increasingly feel they have to pay to secure a better future. Public school parents are 20 points less likely than private school parents to feel their child is being prepared for the future. As trust in public education declines, enrolments in private and faith-based schools have surged despite the added financial strain this places on families.
- Families are calling out for help – from schools, from the government, media, and beyond. Parents want guidance to navigate complexity, and action to address the issues they can’t solve alone.
