We kicked off the first event in our inaugural Food for Thought series with News Corp Australia and The Marketing Academy, bringing together a small (but mighty) group at the Ace Hotel in Sydney for a conversation between advertising legend Sir John Hegarty and The Growth Distillery GM Leigh Lavery.
Hearing Sir John speak so openly about the state of the industry was a timely reminder that creativity is not just a craft. It is a real commercial advantage.
His perspective was simple. We may be entering the “creativity age”, yet we still are not investing in creativity itself. In a world of scale, scroll and constant output, the challenge remains the same. Champion the idea. Protect the brand. Back the work that lasts.
The conversation around the table afterwards was generous, honest and deeply engaged. Exactly what you hope for from a night like this.
You can watch the full conversation in the article below. If you care about the future of creativity in our industry, it is well worth the time.
