This article covers the From Mates to Soul Mates session, hosted by Kerrie McCallum in our Ideas Dome at SXSW Sydney.
Read full article here.
This research focuses on how the Technographic postures (rather than demographics) are a better predictor of consumer decisions in the retail sector.
B&T discuss TGDs latest edition of Sporting Nation research, focusing on the new arenas of engagement, and different ‘tribes’ of fans.
Mediaweek discuss The Growth Distillery’s latest Sporting Nation research, highlighting the new arenas and tribes shaping the future of sports marketing.
Mediaweek discuss The Growth Distillery’s panel on technology, tension and trust hosted at SXSW Sydney.