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Sporting Nation

Sporting Nation 2025 [coming soon]

29 Sep 2025 • 1 min

Interested in all things sport and sporting audiences, trends and emerging strategies of engagement? This is for you! Keep an eye out for our third iteration of the Sporting Nation work, due to drop late September this year. 

Related reports

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B&T: Tomorrow’s consumers reshaping Aussie affluence – TGD reveals shift in Australia’s luxury landscape

3 Jun 2025 • 2 mins

B&T discuss the six emerging luxury profiles identified in our latest The Forces Shaping: Luxury research, as well as our three key strategies for brands to unl

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Mediaweek: The Growth Distillery maps Australia’s Luxury Consumer

3 Jun 2025 • 2 mins

In this article, Mediaweek introduce the six distinct luxury profiles outlined in our latest research The Forces Shaping: Luxury. 

State of Mind

State of Mind Fact Sheet 1: Anxiety

30 May 2025 • 4 mins

Kicking off a three-part series, this fact sheet explores insights into anxiety from our latest State of Mind research with Medibank.

Technographics

Technographics: Travel

20 May 2025 • 20 min

Focusing less on demographics and more on digital behaviours to uncover what shapes travel decisions.