The idea distilled.
Amid Australia’s aging population and growing aged care demand, this report highlights the sector’s overlooked challenges and opportunities for marketers to redefine engagement, offering insights into consumer and staff experiences to foster meaningful change.
If nothing else, three things to fuel your growth.
- Addressing the lack of support and navigating the complexities of the aged care journey present significant opportunities to alleviate confusion and anxiety for those entering the system.
- The demand for impartial, reliable information across all stages of the aged care journey highlights a substantial opportunity for brands to step in and provide much-needed support.
- Advocating for the aged care workforce facing crisis conditions offers a chance to recognize their efforts, improve their situation, and elevate their voices, indicating an area ripe for impactful change.
Some additional food for thought…
- Three-quarters of individuals are inexperienced with aged care upon their first encounter, entering the sector without prior personal experience.
- A significant majority find navigating the aged care system difficult, with over half expressing fear about their own potential need for aged care services.
- With the demand for aged care expected to double by 2050, the current workforce is at risk, as two-thirds may leave within five years, underscoring the urgency for sustainable workforce solutions.
