Posts

Influence Codes

Influence Codes: The Chemistry of Health Influence (coming soon)

3 Feb 2025 • 1 min

We are still working on distilling these insights… watch this space.

Related reports

Influence Codes

Influence Codes – Part 3: The Chemistry of Food Influence

28 Oct 2024 • 30 min

Exploring how influence is driving consumers purchasing behaviours in the food sector.

Technographics

Technographics: The most influential view of your customers, that’s hiding in plain sight

28 Oct 2024 • 30 mins

Move over demographics… a consumer tech study unlike anything you’ve seen before.

Macro Trends

‘Rules Don’t Apply’. In Collaboration with SXSW Sydney

21 Oct 2024 • 10 episodes

What if the secret to unlocking growth was ignoring the rules altogether? In this series, we dive into the world of game-changers, disruptors, and visionaries.

Nudge

Mediaweek: Building trust and driving sales with Nudge Playbook

21 Oct 2024 • 3 mins

This article discusses our Nudge Playbook, Nudge simulator and talks to Mike Daniels of The Behavioural Architects and our Leigh Lavery who managed the research