The idea distilled.
Rising interest rates and the rental crisis are changing the way Australians feel about home ownership – and even forcing some to enter the market whether they want to or not.
If nothing else, three things to fuel your growth.
- Confidence and satisfaction are paramount in the property market, with a significant gap between desired emotional states and current sentiments among buyers and sellers, indicating a need for strategies that boost confidence and satisfaction.
- The current rental crisis and market volatility highlight the urgency for innovative models and pathways to property success, with a particular focus on first-time buyers who face heightened pressure and frustration.
- Transparency, self-direction, and social proof emerge as key factors in building confidence, especially for first-time buyers and sellers, suggesting that clear information and success stories could mitigate uncertainty and foster engagement in the property market.
Some additional food for thought…
- 67% of female first time buyers are particularly frustrated by the current situation, in comparison to only 53% of males
- 60% are interested in new models and pathways that can help them be successful
- Confidence is key, with 61% stating this as their #1 desired emotional state, however only 36% of respondents currently state that’s how they feel
- 61% of first time buyers feel under pressure to buy given the current rental crisis
