Published in Mediaweek on 31st of August 2023.
Toby Harrison, chief strategy officer Ogilvy Network ANZ, and Dan Krigstein, director, The Growth Intelligence Centre & The Growth D_Stillery share key insights and implications for brands from the latest research into Youthfulness. Unpacking what it means to be ‘youthful’, and why tapping into this cultural phenomenon presents a huge opportunity for brands.
