The Lab is Australia’s forefront Human Understanding Practice where ambitious clients come to make brilliant leaps from fresh perspectives.
Change is happening faster than ever. We live in a new world, an exponential era, that is fundamentally reshaping the way we live, think, communicate and our needs from brands and organisations. This exponential change is saturating us in data, but starving us of clear direction, real insights and true competitive advantage.
This evolution in our society requires us to think differently about how we understand people and culture.
We have taken a radically different approach to insight and strategy generation, infusing creativity at every step, and have transformed the landscape of consumer understanding with a revolutionary approach that melds human intuition with data-driven precision.
We have assembled teams of experts in Behavioural Science, Quantitative Research, and Data Science, seamlessly complementing our existing strengths in Qualitative Research, Cultural Insight, and Strategy. With decades of subject matter expertise, these teams are revolutionising our approach by blending methodologies for even greater impact and effectiveness.
We go beyond the predictable, the known and the obvious to craft brand new stories that excite and motivate our clients to take bold action, and carve out genuine market impact.
Our turbo charged toolkit includes;
- Digital Decoders that harness machine learning to sift through unstructured data for unspoken insights
- Narrative Analytics, where we mine the story arcs hidden within the data
- Proprietary Conversational AI that delivers qualitative insights at quantitative scale and captures the nuance of human emotion
- Behavioural Science consulting including behaviour change strategy, CX and UX optimisation, test and learn experimental approaches and internal training
- Our new a new AI powered predictive modelling tool, Futures, that uses a bespoke range of data inputs and machine learning to predict emerging topics and narratives for categories and brands
- The Australia Project: Our decade old, always on anthropological study of Australian life is now bigger and better than ever. Our new report Slower, Surer, Stronger is now available, as well as our ‘ins and outs for 2024’
The Lab: New World, New Insights.
