The idea distilled…
The Paris Games will be bigger than Tay Tay. 14.8m Australians are excited by these Olympics, that’s 2.3 times greater than the 2024 Taylor Swift Eras Tour.
Not only will the Games be unmatched in the widespread audience opportunity it attracts, but brands who align themselves to snackable content during this time will benefit favourably: from audience scale through to brand engagement, trust and action.
If nothing else, three things to fuel your growth…
- The Paris Games will resonate across all demographics and households, it has a gravitational pull of 14.8m Australians (and not just with Aussie sport lovers).
- The Paris Games will be unique to past Games, as the host nation & Parisian culture creates more nuanced conversations across sport & lifestyle content: food, fashion, art, architecture.
- Lastly, the Olympics halo effect on advertising during this time, can positively impact key metrics throughout your brand funnel.
Some additional food for thought…
- 2 in 3 Australians believe there has never been a better time to unite the country, as we see the Games be that antidote to stressful times for Australians (the light to a backdrop of heavy world events, cost of living crisis).
- 68% of Australians will specifically be following the Matildas play these Paris Games. We see a love of Women’s sport that continues to grow (+6%pts since Tokyo Games).
- Australians are ready for content and stories about the Games now, over 5.1m Australians 4 months out from the Games are already interested and waiting. We don’t need to wait till July 2024 to start brand conversations with potential audiences.
