The idea distilled.
In 2023, the automotive industry navigated a unique and challenging landscape with a significant increase in consumer demand, tainted by large doses of uncertainty amongst consumers who are desperate for guidance; our report highlights how to support them through critical “Moments that Matter” for a confident and safe purchasing journey.
If nothing else, three things to fuel your growth.
- Car buyers in 2023 and beyond are largely inexperienced, facing a rapidly evolving automotive landscape due to recent significant disruptions.
- This rapid change has created a demand for information and guidance, with buyers accelerating their decision-making processes to secure vehicles amidst shifting stock and prices.
- Key moments critical to the purchasing journey include recalibrating expectations, forming a solid conviction on vehicle needs, and making a committed purchase, each a potential turning point towards success or reconsideration.
Some additional food for thought…
- In March 2023, 6.2 million Australians are considering buying a car, marking a 92% increase over the last three years.
- Nearly half (49%) feel overwhelmed by the sector’s rapid changes, finding it difficult to stay informed.
- Timelines have gotten shorter and buyers compromise to stay on track – from a full journey of 7 months in 2021 to 4 months in 2023.
